Rating of the best hair dyes 2025

Regardless of what age is in the yard and what fashion says, hair has always been considered the main decoration of a woman. And modern women of fashion have every opportunity to not only take care of them, but also experiment with their own image. At the same time, we must not forget how important it is to choose a good dye for any type of hair, because the wrong choice can lead to disastrous results. The rating of the best hair dyes for 2020 presented below will help you make the most optimal choice and enjoy the resulting dyeing result.

The best natural hair dyes

Not all girls are ready for radical methods. Many people prefer natural remedies to keep their hair from burning. The leader in this category is henna, which has long been famous for its healing properties. With its help, you will not only get the desired color, but also strengthen your hair. However, we must not forget that henna is almost impossible to cover with a different color. Therefore, when choosing paints based on it, be prepared to wait until the shade is completely washed off by itself. So, if you're ready to consider henna as the right hair dye for you, check out our list of the best henna makers based on user reviews.

1. Henna Aasha Herbals

It is distinguished by a particularly fine grinding, due to which it is applied much easier than analogues. This is a 100% natural remedy that will not only give new color to your hair, but also make it firmer and shinier. If you want to take a break from using professional paints, the finest Indian henna Aasha Herbals is a great choice on your way to beauty. It is the best natural color according to experts, providing excellent color results and amazing hair care at the same time.

Advantages:

• completely natural;
• very fine grind;
• adding useful Indian herbs.

Disadvantages:

• inconvenient to apply;
• limited selection of shades;
• high price.

2. Henna Fitocosmetics

Natural budget finely ground product. In addition to natural Iranian henna, this includes a whole complex of oils to strengthen the roots, thanks to which the condition of the hair will noticeably improve. And given the low cost of the product, every fashionista can afford it.

Advantages:

• natural composition;
• convenient form of application;
• affordable price;
• large selection of shades.

Disadvantages:

• difficult to wash off.

Best professional hair colors

Professional dyes are those in which one or more dyes are mixed with an oxidizing agent in the required proportions, which are determined by the master based on the original color and condition of the client's hair. But more and more fashionistas want to get a professional effect at home without wasting time going to the hairdresser. Manufacturers have taken this trend into account and now you can easily find professional hair dyes that are quite convenient to use at home.

1. Matrix

A popular paint that is well known not only to hairdressers, but also to their clients. It contains the newest formula of SOCOLOR.beauty dye, which provides hair with an excellent bright color, practically without damaging its structure. According to the reviews of satisfied beauties, this is the best professional paint that provides a rich shade that lasts for a long time.

Advantages:

• comfortable creamy consistency;
• the presence of conditioning agents and oils in its composition;
• firmness;
• carefully paints;
• ideal for fine hair.

Disadvantages:

• not found.

2. Schwarzkopf Professional

This is a whole line of cream hair dyes. Here, every fashionista can find a shade that suits her, without worrying about the negative consequences. The Schwarzkopf Igora series belongs to the classics of professional painting. The Schwarzkopf Brilliance series is characterized by versatility and durability. The Schwarzkopf Essensity series is a unique combination of professional effect and natural composition. Whichever series you choose, you can be sure that the quality of Schwarzkopf Professional remains impeccable.

Advantages:

• wide range of shades;
• leader in color fastness;
• the convenience of use.

Disadvantages:

• high price.

3. Kapous Professional

Professional paint for an affordable price, which is especially popular. Despite the fact that it is ammonia-free, the staining effect lasts for more than 4 weeks. The quality of the product meets not only Russian but also European standards, which is another argument in favor of choosing this hair dye.

Advantages:

• complete painting of gray hair;
• the presence of hydrolyzed silk in the composition;
• UV protection;
• low cost.

Disadvantages:

• not found.

The best ammonia-free hair dyes

This type of paint is called gentle, as it does not contain ammonia - the main aggressive component of coloring products. These dyes are best for split ends and fine hair that does not tolerate stress. But even among the owners of long curls, it is popular, since it does not harm the hair at all. And given the wide variety of products, you should study all the characteristics as carefully as possible in order to choose the best ammonia-free paint.

1. L'Oreal Paris

One of the most popular hair colors with different lines and a huge selection of shades. The L'Oreal Prodigy and L'Orea CASTING CRÈME GLOSS series are distinguished by the absence of ammonia in the composition. Also worth noting is the L'oreal Sublime Mousse line, which is characterized by the most gentle effect. It is ideal for those who are just starting to color their strands, as well as for those who want to achieve temporary toning. Due to the special composition, after the use of gentle dyes, the hair becomes especially soft and shiny.

Advantages:

• in terms of resistance, it does not differ much from paints with ammonia;
• contains nutrients;
• does not have a pungent smell.

Disadvantages:

• high price.

2. Igora

The best in its properties dye without ammonia, giving the hair a bright and rich color. A distinctive feature of this line is the manufacturer's attention to all categories of fashionistas. Blondes, brunettes and redhead beauties will be able to get especially beautiful shades in their color category. And if you want to radically change your image, this paint will provide the best effect.

Advantages:

• wide palette of shades;
• absence of harmful components;
• brightness and color saturation.

Disadvantages:

• the degree of resistance is lower than declared by the manufacturer.

3. Wella

The nourishing, ammonia-free formula not only colors the hair, it also nourishes it. This is the best permanent hair dye without ammonia in the budget segment, which, in addition to color, gives hair density and volume. This volume is achieved thanks to the oxide that traps moisture inside the hair.

Advantages:

• brightness and durability of the result;
• absence of harmful components;
• affordable cost.

Disadvantages:

• possible dryness after staining.

The best paints for painting gray hair

One of the main characteristics that people pay attention to when choosing a dye for gray hair is the degree of gray hair coverage.Here the defining indicator is durability, which cannot be achieved with a gentle composition. The presence of ammonia in dyes for gray hair is a must, since it is he who loosens the structure of the strand so that the coloring pigment penetrates it.

1. ESTEL

It offers a wide range of shades specifically for painting gray hair. This professional paint is distinguished by the fact that it allows you to get a shade that exactly matches the declared one.

Advantages:

• absolute shading of gray hair;
• high durability;
• the absence of a pungent odor, despite the presence of ammonia in the composition.

Disadvantages:

• not found.

2. Garnier

Gray hair paint, which can be purchased at an affordable cost. It does its job perfectly, providing an even and bright color even with an abundance of gray hair. Due to the presence of oils in the complex, additional care is provided during staining.

Advantages:

• complete painting over gray hair;
• the presence of natural ingredients in the composition;
• affordable price.

Disadvantages:

• the level of resistance is lower than stated.

3. Londa

The most inexpensive paint that has been used by Russian fashionistas for over 50 years. Despite the fact that this tool was among the very first in the domestic market, it still holds its leading position. The product quality remains high, and the special paint formula with microspheres and lipids provides special care during the coloring process.

Advantages:

• perfectly paints over gray hair;
• gives brightness and saturation to hair;
• the cost of the product is lower than that of competitors.

Disadvantages:

• Strong smell;
• slight dryness of the strands after use.

Watch the video on how to create the perfect color at home!

What hair dye is better to buy

Thus, the modern market offers a huge variety of hair coloring products. When choosing, you should consider:

• presence / absence of ammonia
• the structure of your hair
• the degree of naturalness of the shade and how it suits you

You can determine how much the color suits you using computer selection.

It is very important to read the packaging carefully before purchasing. If your color is not included in the list of recommended colors in the instructions, do not risk it.
Considering all these parameters and having studied the review of the best hair dyes in the rating from our experts, you can choose a coloring agent that is ideal for your hair. Good luck with your choice and an excellent result!